Building zFinia in public
Why we are sharing the decisions, lessons and progress behind zFinia as we build a calmer way to understand money.
zFinia started with a simple question: why is it still so difficult to understand whether you are doing okay financially?
People have more financial data than ever, but it is scattered across bank apps, bills, investment accounts and spreadsheets. More information has not automatically created more confidence.
Why we are building in public
The best version of zFinia will be shaped by the people who use it. Sharing our progress gives Founding Members a genuine view into what we are learning and creates room for honest feedback before decisions become difficult to change.
- The problems we are prioritising and why they matter.
- What we learn from early product experiments.
- The principles guiding Milo and the wider zFinia experience.
- The milestones that move us closer to beta.
We are not building another place to collect financial data. We are building a clearer way to understand it.
What comes next
These updates will document the practical work of turning that belief into a useful product. We will share meaningful progress, acknowledge what changes, and keep the people who joined us early close to the journey.
The zFinia team
Building calmer, clearer personal finance